{"id":1050,"date":"2026-09-10T09:28:28","date_gmt":"2026-09-10T12:28:28","guid":{"rendered":"https:\/\/kemencetv.com\/?p=1050"},"modified":"2026-09-10T09:28:28","modified_gmt":"2026-09-10T12:28:28","slug":"hiking-turkiye-zuchexte-genis-urun-yelpazesiyle-yerini-aldi","status":"publish","type":"post","link":"https:\/\/kemencetv.com\/?p=1050","title":{"rendered":"Hik\u0131ng T\u00fcrkiye, ZUCHEX\u2019te geni\u015f \u00fcr\u00fcn yelpazesiyle yerini ald\u0131"},"content":{"rendered":"\n

26 y\u0131ll\u0131k \u00fcretim tecr\u00fcbesi<\/strong><\/p>\n\n\n\n

Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, yakla\u015f\u0131k \u00fc\u00e7 y\u0131ld\u0131r \u015firkette genel m\u00fcd\u00fcrl\u00fck g\u00f6revini y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc, telekom\u00fcnikasyon ba\u015fta olmak \u00fczere uzun y\u0131llard\u0131r sekt\u00f6rde g\u00f6rev yapt\u0131\u011f\u0131n\u0131 belirtti. Hik\u0131ng\u2019in yakla\u015f\u0131k 26 y\u0131ld\u0131r \u00fcretici kimli\u011fiyle faaliyet g\u00f6steren k\u00f6kl\u00fc bir firma oldu\u011funu ifade eden Genel M\u00fcd\u00fcr Nadir G\u00fcner, \u015firketin \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin y\u0131llar i\u00e7erisinde \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fledi\u011fine dikkat<\/a> \u00e7ekti. Ak\u0131ll\u0131 telefonlar\u0131n markan\u0131n ana \u00fcr\u00fcn gruplar\u0131 aras\u0131nda bulundu\u011funu belirten G\u00fcner; tablet, ak\u0131ll\u0131 saat, airfryer, robot s\u00fcp\u00fcrge, dikey s\u00fcp\u00fcrge ve farkl\u0131 k\u00fc\u00e7\u00fck ev aletleriyle birlikte 60\u2019\u0131n \u00fczerinde \u00fcr\u00fcnden olu\u015fan geni\u015f bir portf\u00f6ye sahip olduklar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

\u201cEn b\u00fcy\u00fck g\u00fcc\u00fcm\u00fcz yerli \u00fcretim\u201d<\/strong><\/p>\n\n\n\n

\u015eirketin en \u00f6nemli g\u00fcc\u00fcn\u00fcn yerli \u00fcretici kimli\u011fi oldu\u011funu vurgulayan Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, \u00fcretimin T\u00fcrkiye ekonomisine ve istihdama sa\u011flad\u0131\u011f\u0131 katk\u0131n\u0131n kendileri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti. \u00dcretim tesislerinde yakla\u015f\u0131k 400 ki\u015finin istihdam edildi\u011fini kaydeden G\u00fcner, \u00e7al\u0131\u015fanlar\u0131n aileleri de dikkate al\u0131nd\u0131\u011f\u0131nda yakla\u015f\u0131k 2 bin ki\u015filik geni\u015f bir kesime do\u011frudan veya dolayl\u0131 olarak dokunduklar\u0131n\u0131 belirtti. Yerli \u00fcretimin cari a\u00e7\u0131\u011f\u0131n azalt\u0131lmas\u0131na sa\u011flayabilece\u011fi katk\u0131ya da i\u015faret eden G\u00fcner, \u00fcretim g\u00fcc\u00fcn\u00fc korurken markan\u0131n t\u00fcketici nezdindeki bilinirli\u011fini daha ileri bir noktaya ta\u015f\u0131may\u0131 hedeflediklerini dile getirdi.<\/p>\n\n\n\n

Markada yeni<\/a> konumlanma d\u00f6nemi<\/strong><\/p>\n\n\n\n

Hik\u0131ng T\u00fcrkiye\u2019nin son birka\u00e7 y\u0131ld\u0131r marka konumland\u0131rmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k verdi\u011fini anlatan Genel M\u00fcd\u00fcr Nadir G\u00fcner, g\u00fc\u00e7l\u00fc \u00fcretici kimliklerinin yan\u0131nda marka bilinirli\u011finin de ayn\u0131 \u00f6l\u00e7\u00fcde geli\u015ftirilmesi gerekti\u011fini g\u00f6rd\u00fcklerini s\u00f6yledi. Bu do\u011frultuda yakla\u015f\u0131k iki y\u0131ld\u0131r Hik\u0131ng markas\u0131n\u0131n pazarda yeniden konumland\u0131r\u0131lmas\u0131 ve t\u00fcketiciyle daha g\u00fc\u00e7l\u00fc \u015fekilde bulu\u015fturulmas\u0131 amac\u0131yla \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini ifade eden G\u00fcner, telekom\u00fcnikasyon kanal\u0131nda da markan\u0131n eri\u015fimini art\u0131rd\u0131klar\u0131n\u0131 kaydetti.<\/p>\n\n\n\n

5G destekli cihazlarla pazardaki yerini g\u00fc\u00e7lendiriyor<\/strong><\/p>\n\n\n\n

Teknolojide ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan takip ettiklerini belirten Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, 5G destekli cihazlar\u0131n\u0131 da kullan\u0131c\u0131larla bulu\u015fturduklar\u0131n\u0131 s\u00f6yledi. T\u00fcrkiye\u2019deki operat\u00f6r kanallar\u0131nda Hiking markal\u0131 \u00fcr\u00fcnlerle yer ald\u0131klar\u0131n\u0131 ifade eden G\u00fcner, \u00f6zellikle T\u00fcrk Telekom ve T\u00fcrkcell ma\u011fazalar\u0131 \u00fczerinden Hiking markal\u0131 cep telefonlar\u0131n\u0131n t\u00fcketicilere ula\u015ft\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

ZUCHEX\u2019te bu y\u0131l daha b\u00fcy\u00fck stant<\/strong><\/p>\n\n\n\n

ZUCHEX Fuar\u0131\u2019n\u0131n Hiking a\u00e7\u0131s\u0131ndan yeni bir organizasyon olmad\u0131\u011f\u0131n\u0131 ve uzun y\u0131llard\u0131r fuara d\u00fczenli olarak kat\u0131ld\u0131klar\u0131n\u0131 aktaran Genel M\u00fcd\u00fcr Nadir G\u00fcner, bu y\u0131l farkl\u0131 bir konseptle ziyaret\u00e7ilerin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131klar\u0131n\u0131 s\u00f6yledi. Ge\u00e7mi\u015f y\u0131llarda yakla\u015f\u0131k 60 metrekarelik stantla fuara kat\u0131ld\u0131klar\u0131n\u0131 ifade eden G\u00fcner, \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn geni\u015flemesi nedeniyle bu y\u0131l stant alan\u0131n\u0131 b\u00fcy\u00fctt\u00fcklerini ve daha fazla \u00fcr\u00fcn\u00fc ayn\u0131 noktada sergilemeyi ama\u00e7lad\u0131klar\u0131n\u0131 kaydetti.<\/p>\n\n\n\n

K\u00fc\u00e7\u00fck ev aletlerinden televizyona geni\u015f portf\u00f6y<\/strong><\/p>\n\n\n\n

ZUCHEX\u2019in ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcne odaklanan yap\u0131s\u0131 nedeniyle fuarda \u00f6zellikle k\u00fc\u00e7\u00fck ev aletleri ve ev gere\u00e7leri \u00fcr\u00fcnlerini \u00f6n plana \u00e7\u0131kard\u0131klar\u0131n\u0131 belirten Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, ak\u0131ll\u0131 telefonlar\u0131n yan\u0131 s\u0131ra g\u00fcnl\u00fck ya\u015fam\u0131 kolayla\u015ft\u0131ran \u00e7ok say\u0131da \u00fcr\u00fcn\u00fc ziyaret\u00e7ilerin incelemesine sunduklar\u0131n\u0131 s\u00f6yledi. Hiking\u2019in televizyon \u00fcretiminde de faaliyet g\u00f6sterdi\u011fini belirten G\u00fcner, T\u00fcrkiye\u2019de farkl\u0131 markalar i\u00e7in \u00fcretim ger\u00e7ekle\u015ftirdiklerini, ayn\u0131 zamanda Hiking markas\u0131 alt\u0131nda da televizyon \u00fcr\u00fcnleri sunduklar\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

32 in\u00e7ten 100 in\u00e7e kadar televizyon<\/strong><\/p>\n\n\n\n

Televizyon kategorisindeki \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine de de\u011finen Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, Hiking markal\u0131 televizyonlar\u0131n 32 in\u00e7ten ba\u015flayarak 100 in\u00e7e kadar uzanan farkl\u0131 ekran se\u00e7enekleriyle t\u00fcketicilere sunuldu\u011funu kaydetti. Ak\u0131ll\u0131 telefon, tablet ve giyilebilir teknolojilerden k\u00fc\u00e7\u00fck ev aletleri ve televizyonlara uzanan \u00fcr\u00fcn gam\u0131yla faaliyetlerini s\u00fcrd\u00fcren Hik\u0131ng T\u00fcrkiye, ZUCHEX\u2019teki geni\u015fletilmi\u015f stand\u0131yla hem \u00fcretim kapasitesini hem de \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini sekt\u00f6r temsilcileri ve ziyaret\u00e7ilerle bulu\u015fturuyor.<\/p>\n\n\n\n

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Hik\u0131ng T\u00fcrkiye, \u0130stanbul T\u00dcYAP Fuar ve Kongre Merkezi\u2019nde d\u00fczenlenen 36. Uluslararas\u0131 Ev ve Mutfak E\u015fyalar\u0131 Fuar\u0131 ZUCHEX\u2019te geni\u015f \u00fcr\u00fcn portf\u00f6y\u00fcyle ziyaret\u00e7ilerin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131. Hik\u0131ng T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nadir G\u00fcner, yerli \u00fcretimden 5G destekli ak\u0131ll\u0131 telefonlara, k\u00fc\u00e7\u00fck ev aletlerinden televizyonlara kadar \u015firketin faaliyetlerini ve yeni d\u00f6nem hedeflerini anlatt\u0131.<\/p>\n","protected":false},"author":2,"featured_media":1054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kemencetv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1050"}],"version-history":[{"count":1,"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1055,"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/posts\/1050\/revisions\/1055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kemencetv.com\/index.php?rest_route=\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/kemencetv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kemencetv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kemencetv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}